What is Personalized Medicine?

Practicing personalized medicine has been rising in popularity for the past 10 years, but the concept of it has been around for ages. The idea is simple enough: healthcare should start looking at what the individual patient needs, instead of only considering what’s worked for other patients in the past. In more clinical terms, it’s “the tailoring of medical treatment to the individual characteristics, needs and preferences of each patient.”

As scientists and medical learn more about genomics, they’re also figuring out which medical solutions will work for some people and not others–all because of the differences in people’s’ DNA. In 2011, for example, the FDA approved four new cancer drugs designed only for patients whose tumors had a special genetic makeup.

This is the philosophy that drives pharmacogenomic tests like my prescription plan. Personalized medicine is already gaining momentum, and it will continue to change how we approach medicine. Our mission is to bring personalized medicine to those who need it, and to help make your healthcare start with you.